Realtor.com® Debuts First-Time Buyer Webseries
Realtor.com® is launching a new campaign targeting Millennials who are looking to become homebuyers.
Through a humorous five-part series featuring Emmy-nominated actress Elizabeth Banks, each video gives first-time buyers insight into the stage of the purchase cycle in a fun and easy-to-understand way. The webseries couldn’t come at a better time as Millennials are currently increasing their presence in the market. According to a recent survey conducted by realtor.com®, 65 percent of Millennials said they intend to purchase a home within three months, representing a 54 percent from January.
Throughout the series, Banks walks viewers through important aspects buying a home In Episode 1: Knowing When You're Ready, she recommends potential buyers have a heart-to-heart talk with themselves about what they can truly afford: "Plan for the house you can afford now, not later. The most important thing for a first-time buyer is to live within your budget. Also, don't be an idiot ... But those are really the same thing."
Other episode topics include: Mortgage Lending 101, The Search, The Offer, and Closing the Sale.
Watch Episode 1: Knowing When You’re Ready
Check out the entire series here
