New Partnership with AI-Powered DO AudioTours™ Platform

Leveraging advanced AI technology, the partnership aims to promote inclusivity by enabling DMAR members to better serve clients in their preferred languages.

May 21, 2024

We are thrilled to announce our new partnership with DO AudioTours™ Powered by DirectOffer, an AI tool that translates video tours into multiple languages.

Underscoring DMAR’s commitment to offering its members the latest technology to enhance their professional capabilities, DO AudioTours™ offers a cutting-edge solution for inclusivity in real estate marketing. Designed to address the challenges faced by brokers, teams, agents and marketing managers in promoting listings effectively, the DO AudioTours™ platform combines the power of AI audio marketing with technology to ensure that property listings stand out in a crowded marketplace.

Through this partnership, DMAR members can enjoy a free trial and then access unlimited AudioTours for just $9.99 per month. DMAR members will have exclusive access to DO AudioTours™, where its key features and benefits will include:

Multi-Language Support: Automated multilingual AI-generated audio descriptions for MLS property listings, with closed captioning displayed on a Showcase listing page.
Inclusive and ADA-Friendly: Provides audio descriptions, captions and multi-language support, making property listings accessible to a broader audience, including those with disabilities.
Easy Sharing and Integration: Agents can effortlessly integrate listings into DO AudioTours™, receive automated tours via email, and share them across social media, email marketing and text messages.
Affordable and Effective: A cost-effective alternative to video, this tool delivers comprehensive audio/visual tours that leverage an agent’s knowledge and personal insights to create a competitive advantage.

Brendan Bailey, CEO at DMAR, expressed his enthusiasm for the partnership, stating, "We are always looking for ways to bring innovative technology to our members so they have the tools they need to excel in what we know is a competitive market. DO AudioTours™ offers a unique blend of AI and inclusivity that will help our members better market their listings, making them more accessible and engaging to a diverse audience."

“DirectOffer is excited to partner with DMAR to help them provide their members with cost-effective multi-language, audio, caption and lead gen features for real estate listings at DOAudioTours.com! It is a big win for Denver Metro Realtors® and their customers,” said Kathleen Lappe, CEO and Founder of DirectOffer.

A webinar, hosted by DMAR, will take place on May 29th for members interested in utilizing the platform.