Monthly Roundup November: DMAR in the News

Inman

How to rock social media with less effort - By Ann Turner, DMAR's CEO

Whether you’re browsing Instagram, Facebook or Snapchat, you can find everyone from real estate agents to mortgage companies taking advantage of these platforms to increase brand awareness, lead generation, sales and much more. But what are the best practices for using these platforms for marketing and networking -- and when does social outreach go too far? To keep up with players like Nextdoor and Punchbowl, Facebook recently debuted an ad product with capabilities specifically for residential brokerages. The Dynamic Ads for Real Estate  allows real estate agents to target Facebook and Instagram users who have recently searched properties on a brokerage’s website. “Facebook is where the consumer’s eyes are all day long - traffic lights, during commercial breaks, even during work. Read more...

Coffee shop jokes about gentrification, ignites backlash

Andrew Abrams, a member of the Denver Metro Association of Realtors’ market trends committee and an associate broker with Vision Real Estate, said that while gentrification might be “natural” in fast-growing communities across the country, it isn’t necessarily good. At a closing this morning when another agent said the street needed to “be gentrified,” Abrams’ hackles rose.
He advises agents whose markets are undergoing change: “Don’t use the word gentrification and be proactive; volunteer to help in any way that strengthens that community’s identity.” Agents can get involved in committees and try to help maintain culture throughout rapid change. Read more...

The Denver Post

Effort to limit new home building still kicking in Lakewood as metro area housing shortage persists

The mismatch between the number of people moving to the metro area and the inventory of homes and apartments available to buy and rent has long fed a plot line that is only too familiar to new arrivals to the state — your hunt for a home will be harder than you thought. But even as thousands of newcomers each year try to stake a claim on metro Denver’s drum-tight housing supply — the Denver Metro Association of REALTORS® reported Friday that the number of homes and condos available for sale at the end of October hit a record low for the month — concerns about the potential for runaway development are never far below the surface. Read more...

Denver Business Journal

Cover story: Hard truths behind the housing shortage

Inventory shortages in the residential real estate market have plagued metro Denver for years — shortages that drive up prices, frustrate would-be buyers with a lack of options and create bidding wars over the few homes there are on the market. In February, the number of active listings in metro Denver dropped to a record low of 3,878, according to the Denver Metro Association of REALTORS®. The busy spring and summer selling seasons boosted that number back up over 7,000 by September. But in a market with this much demand, it’s still not enough to satisfy people looking to buy. Read more...

One of the main issues with metro Denver's housing market continues

October inventory hit a record low, with 6,312 active listings, down 16.7 percent month-over-month and 6.22 percent year-over-year, according to the Denver Metro Association of REALTORS® (DMAR) monthly report on the housing market. The record high was during the Great Recession, in October 2006, with 29,722 listings. Steve Danyliw, chairman of the DMAR Market Trends Committee and a Denver REALTOR®, said the inventory issue was not what the organization was hoping to see. Read more...

5280

Is Denver’s Housing Market Finally Cooling Off?

It’s time for a reality check. With decreases in the number of homes sold and average home price, the Denver real-estate market experienced a slowdown in September 2017, according to the Denver Metro Association of REALTORS®’ October market report (of September data). Those moves, though small, may spur more dramatic shifts in the future. Total sales of single-family homes and condos decreased by 21.58 percent between August and September 2017. Granted, Denver experiences a seasonal slowdown every autumn, but over the past decade, the average drop from August to September has been just 10.1 percent. Read more...

BizWest

​IRES, REcolorado merger awaits shareholder approval

REcolorado’s shareholders are Denver Metro Association of REALTORS®, South Metro Denver REALTOR® Association and Aurora Association of REALTORS®. Shareholders of IRES are the Boulder Area REALTOR® Association, Fort Collins Board of REALTORS®, Greeley Area REALTOR® Association, Longmont Association of REALTORS® and Loveland Berthoud Association of REALTORS®. The process of integrating the two organizations, including the products and services and all listing data, would begin shortly after shareholder approval. Benefits of the merger would include comprehensive data, a broad set of technology tools and services, and consumer-facing websites. Read more...

Denverite

​So you’ve been priced out of Denver: A couple in the arts tells their story

For October 2017, the median sale price for a single-family home in Denver was $436,500, according to a report by the Denver Metro Association of REALTORS®. That’s a 10.9 percent increase over the median for October 2016, which was $393,500. For a townhouse or condo, last month’s median sale price was $353,000, a 22.1 percent increase over the October 2016 median of $289,000. And, as we all know by now, those numbers have been steadily increasing for years. Read more...

Denver 7

Zillow predicts more housing shortages in 2018; will that hold true in Denver?

In metro Denver, housing inventory reached a record low at the beginning of 2017 and while the number of active listings has been slowly creeping upward, it’s still far below historical averages and October hit another record low for that month. Compared to last year, Denver-area inventory is down more than 6 percent, according to the latest data from the Denver Metro Association of REALTORS®. Read more...