Instructor Bio | Rich Sands
For fifteen years, Rich brought out the best in high school students. He took that leadership to the real estate industry where he rose to the position of Director of Education, Coldwell Banker Residential Brokerage, Colorado and revolutionized the company’s training services for more than 2,000 managers, agents, and staff.
Now, an experienced international presenter, instructor, and keynote specialist, Rich specializes in helping people master their sales skills in any situation. His flagship presentations, The Other Side of Peak Performance and Primo Presentations, integrate the key practices needed to engage and impress consumers of all kinds. Presently, he is President of Rich Sands Seminars and works closely with international franchise systems and independent brokerages. As a NAR/REBAC and Certified CRS instructor, he conducts dozens of courses each year for the National Association of REALTORS® and Council of Residential Specialists.
