Event Recap: Global Lunch & Learn [DOWNLOADABLE PRESENTATION]
Missed our recent Lunch & Learn? No problem! Download the full presentation here.
DMAR's Global Committee recently hosted a Lunch & Learn with Lindsay Johnson, CEO of Wordbank, a boutique firm specializing in multilingual and culturally adapted marketing strategies. During the program, Lindsay covered topics including:
- Selling real estate across cultures
- Top foreign buyer markets
- Buying motivations for the top buyer cultures
- Communicating across cultures
- Why localizing listings matters and what needs to be localized
- International buyers
- International opportunity
- Top foreign buyer markets
- Types of purchases
- Cultural elements
- Building trust & loyalty
- Negotiating
- Privacy concerns
- Loans vs. cash
