10 Rules for Successful & Profitable Home Staging | Guest Post

Homeowners and their REALTORS® should know that decorating and staging are distinctly different concepts. Decorating is for living while staging is for selling. Here are 10 rules for successfully and profitably staging a home to sell:

1. Highlight your home’s best selling features, such as square footage & architectural elements. Do you have a beautiful mountain view from the living room window? Consider positioning your sofa to face that view.
    
2. De-personalize! Remove photos and personal items that are uniquely you as they may distract the buyer from their own vision of the space.
    
3. Eliminate clutter to emphasize square footage and space.
    
4. Neutralize the color palette, but avoid beige – that’s so 1990! Buyers want move-in ready; they won’t want to change the paint during the moving process.
    
5. Replace stained & worn carpeting. Buyers will deduct from the list price the amount they imagine it will cost to replace flooring.
    
6. Remove unhealthy plants; replace with fresh flowers or high-quality artificial foliage. Pottery Barn and Crate & Barrel have beautiful options that look alive!
    
7. Take down heavy window treatments such as vertical blinds that date the room & damper natural light.
    
8. Choose an accent color or two and move it around the room at different heights and locations (pillows, décor, books, flowers, etc.). This keeps the eye moving around the space. Carry that theme throughout the house.
    
9. Reduce the contents of bookshelves. Your home is not a library. There should be light, life, and objects of varied shapes & sizes on display. Remember your accent color!
    
10. Organize closets so buyers can see the square footage. Group clothing into color sections and straighten out clutter.

You don’t want buyers to remember your home as the house covered in Broncos posters or the kitchen with bright pink walls. Instead, you want buyers to remember the spacious living room or the beautiful skyline view. Keep these tips in mind and you’re sure to sell your home faster & for more money!

This article courtesy of Showhomes Home Staging - Denver Metro. The views, opinions and positions expressed within this guest post are those of the author alone and do not necessarily represent those of the Denver Metro Association of REALTORS®. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.

If you are interested in submitting a guest post, please contact Sarah at sgoode@dmarealtors.com.